Ppc Manager Job in Taproot Media Llp

Responsibilities and Duties

• Manage & optimize Google Ads campaigns to generate more leads & reduce lead cost.
• Should be able to manage all paid search campaigns on Google, Yahoo and Bing to maximize ROI, drive traffic and customers.
• Strategize and managing Social Media Ads Campaign
• Create Native ads campaign in platform like Taboola etc.
• Will be responsible to generate week by week and month to month reporting for all major metrics, revenue tracking, goals tracking, and other paid search initiatives.
• Find new opportunities to drive traffic & sales.
• Evaluating customer research, market conditions and competitor data.
• Monitor progress of campaigns using various reporting tools.

Skills Required:

• 1+ Year experience in PPC (SEM and Google ads)
• Strong analytical skills
• Knowledge of quora and LinkedIn ad.
• Experience with B2C social media, Google Ads and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Google AdWords and Google Analytics certification would be a PLUS.
• Knowledge or Practical involvement with other Digital Marketing areas like SMO, SEO etc.
• Passion for Search and internet marketing.
• Outstanding ability to think creatively, and identify and resolve problems.