Associate Social Media Job in Tata Technologies

Associate Social Media

Experience: 2 4 Years

Location: Pune

Role Overview:

We are looking for a dynamic Social Media Associate with 2 4 years of experience in managing and creating high-performing content for brands or agencies. The ideal candidate is deeply plugged into social trends, has a knack for visual storytelling, and can independently ideate, produce, and manage engaging short-form content across platforms like LinkedIn, Instagram, YouTube, and emerging channels.

Qualifications:

• Education: Graduate or Diploma in Marketing, Media, Communications, or related fields
• Experience:
• 2 4 years of hands-on experience managing social media for a brand or agency
• Proven ability to create viral content, especially Instagram Reels, YouTube Shorts, and other visual-first formats
• Experience collaborating with design/video teams and creators for content production
• Comfortable with fast-paced environments and available to support social channels as needed, including outside regular hours

Key Responsibilities:

• Develop and execute a strategic content calendar focused on trending formats like Reels, Shorts, Stories, Carousels, etc.
• Lead end-to-end campaign development: ideation, scripting, basic shooting, posting, and promotion
• Collaborate with internal creative teams and external content creators to deliver high-quality social media assets
• Monitor content performance, derive insights, and optimize campaigns for engagement and reach
• Engage actively with the online community through comments, DMs, polls, and other interactive tools
• Stay current with the latest trends, meme culture, viral challenges, and the creator economy
• Benchmark content strategy and performance against top-performing brands and creators
• Drive employee-generated content by identifying and amplifying internal stories and talent

Performance Metrics:

• Steady growth in followers and engagement across LinkedIn, Instagram, and YouTube
• At least one viral "Hero" campaign per quarter, measured by reach and engagement
• Consistent output of high-performing Reels/Shorts with strong completion rates
• Achieve #1 performance ranking in social media among India-based ESPs
• Recognition in digital or social media awards within 12 months of joining

Key Skills & Attributes:

• Excellent communication, interpersonal, and coordination skills
• Strong visual storytelling and copywriting for social-first content
• Ability to shoot and edit basic video content independently using a mobile device
• Strong understanding of social media analytics and data-driven content optimization
• Highly organized, process-oriented, and able to work under pressure to meet tight deadlines