Digital Experience Job in Technobren
Job Summary
- Evaluating website traffic according to metrics such as a number of visitors, visitor demographics, session length, conversion rate, new customer acquisition cost, and more.
- Using a digital experience platform to assess customer feedback, data, and analytics, as well as improve the overall digital experience and customer experience based on analytics and derived insights.
- Improving and managing the UX of the website and other digital channels.
- Creating an ecommerce strategy and other digital sales strategies.
- Working closely with the digital marketing team to ensure alignment on key messages, goals, and overall experience.
- Evaluating customer purchase trends over time, both short-term and long-term, and assessing the impact of various economic situations (ex. COVID-19).
- Analyzing consumer behavior on current platforms.
- Managing and assessing the customer life cycle and the digital experience life cycle.
- Monitoring customer interactions for insights and data.
- Managing customer relationships, or working with the account manager to do so.
- Creating the digital experience strategy and assisting with the customer experience strategy.
- Assisting with the organization s digital transformation efforts.
- Coordinating their efforts with their organization s human resources department, operations manager, project management teams, and more departments as needed.
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