Senior Sem Analyst Job in Tecobytes

We are looking for an experienced and knowledgeable Search Engine Marketing Specialist to join our Marketing team! As a SEM Specialist need to have 2-3 years of hands-on SEM experience with a passion for digital marketing. Strong working knowledge of PPC and SEO best practices with the ability to analyze performance data and compose insightful reports for clients and internal teams.

Responsibilities:

• Developing new and innovative SEM strategies for the organization.
• Planning and implementing digital marketing campaigns on various platforms such as Google, Facebook, Instagram, and similar.
• Managing the paid search marketing campaigns and other paid advertising campaigns.
• Ensuring the organization s goals and objectives are met.
• Analyzing data and insights to improve ROI.
• Performing detailed keyword research and customer trends.
• Monitoring clicks, redirects, and bounce rates.
• Generating heatmaps to analyze consumer behavior on the website.
• Suggesting improvement in the marketing campaign and make necessary changes if required.
• Implement on-going A/B and user experience testing for ads, placements and landing pages.
• Work with internal development and design teams to create dynamic landing pages.
• Preparing SEM reports on a monthly basis and presenting it.
• Staying up to date with the new advertising trends and PPC strategies.

Required Skills and Technologies:

• Google Analytics.
• Google Search Console (Webmaster Tools).
• Google Keyword Planner Tool.
• SEMrush/Moz/Ahrefs similar tools.
• Google AdWords.
• Instagram Ads.
• Facebook Ads.
• Google Shopping/Merchant Center.
• Expertise with Google Docs/Sheets/Slids.
• CMS Frameworks: WordPress.
• Some Working knowledge of HTML.
• Strong knowledge of search engine algorithms and ranking strategies.
• Deadline and detail oriented.
• Enthusiastic, flexible, and creative problem solver with excellent attention to detail.
• Excellent ability to collaborate with internal teams.
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Great interpersonal and communication skills.
• Degree in relevant quantitative fields.