Performance Marketing Manager Job in The 4p Solutions

JD PPCExecutive

Position Identification:

Designation PPC Executive
Department Operations

Purpose of the Job:

To boost online presence in search results using Google Ads and social media to earn traffic, leads, sales, and ultimately revenue.

Principal Tasks & Responsibilities:

• Technical audit (Also, inquiry form testing), Content Audit, UI/UX Audit
• Business Research Study the entire website, study the social media handles, Competitor analysis, business proposition, and Industry Research
• Keyword research with appropriate tools
• Getting landing page design created by designers or using ready-to-use themes
• All the trackable elements (CTAs) on the website need to be tracked using GTM & GA.
• Create a media spending plan for clients
• Set up Google Ads accounts for clients + add a budget for Google Ads
• Set up & Optimize Social Media Ads accounts for clients
• Write ad copies that will lead to favorable results (leads/traffic) in business goals.
• Create ad campaigns according to the client s business goals & upload approved ad copies
• Monitor campaigns daily Regular addition of negative keywords, Regular removal of nonperforming keywords, Budget optimization, tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend
• Create a lead tracker sheet to capture leads & client feedback.
• Create Monthly Performance Reports based on website traffic + keyword rankings, performance metrics, and market-related insights
• Inter-Team Coordination
• Trends Spotting & knowledge updating

Person Specifications:
Qualifications Bachelors (any field but IT and Comp. Sci preferred)
Skills keyword research, writing ad copies, understanding consumer pain points, data analysis.