Search Engine Executive Job in The 4p Solutions

JD SEO Executive

Position Identification:
Designation SEO Executive
Department Operations

Purpose of the Job:
To establish & boost online presence in search results to earn traffic, leads, sales, and ultimately revenue

Principal Tasks & Responsibilities:
1.Technical audit (Also, inquiry form testing), Content Audit, UI/UX Audit
2.Business Research Study the entire website, Competitor analysis, business proposition, and Industry Research
3.Keyword research with appropriate tools & keyword mapping
4.Keep a track of traffic sources & users + keywords rankings
5.All the trackable elements (CTAs) on the website need to be tracked using GTM & GA.
6.Meta-titles + meta-descriptions + H1, Alt image tags, and Canonical tags need to be compiled in a report.
7.Create schemas and suggest on-page recommendations
8.Google My Business creation & optimization
9.Push for reviews from employees & customers of the client on appropriate review websites
10 Target the approved keywords in Blog topics on the website + GMB + off-page
11.Analyze the link structure of the website, internal & external linking
12.Build links by doing off-page submissions, approach guest bloggers for guest posting on their sites, disavow bad links
13.Create Monthly Performance Reports based on website traffic + keyword rankings
14.Create a lead tracker sheet to capture leads & client feedback.
14.Inter-Team Coordination
15.Trends Spotting & knowledge updating

Person Specifications:
Qualifications Bachelors (any field but IT and Comp. Sci preferred)
Skills Keyword research, off-page SEO, local SEO, technical SEO, on-page SEO