Adobe Analytics Functional Consultant Job in Thoucentric

Requirements

Qualifications: -

• Bachelor's degree in a relevant field or equivalent experience.
  
• Proven experience as an Adobe Analytics Functional Consultant or similar role, with a deep understanding of Adobe Analytics' functional capabilities and best practices.
  
• Strong business analysis skills and the ability to analyze complex requirements and translate them into practical Adobe Analytics solutions.
  
• Proficiency in configuring Adobe Analytics implementation, including data elements, variables, and custom events.
  
• Experience with tag management systems (e.g., Adobe Launch, Google Tag Manager) and implementation on websites and mobile apps.
  
• Excellent understanding of web analytics concepts, including metrics, dimensions, conversion tracking, and data segmentation.
  
• Strong knowledge of data visualization and reporting tools, such as Adobe Analytics Workspace or similar platforms.
  
• Familiarity with data governance principles and best practices to ensure data integrity and accuracy.
  
• Excellent communication and interpersonal skills to collaborate effectively with clients and cross-functional teams.
  
• Strong problem-solving abilities and a data-driven mindset to deliver high-quality analytics solutions.
  
• Ability to work independently, manage multiple projects, and meet deadlines.
  
• Adobe Analytics certifications or relevant certifications in digital analytics or related fields are a plus.