Social Media Analytics Job in Thoucentric

• Build business insights capabilities, passionate about solving complex problems with data; adding a new perspective to existing solutions and making business decisions based on careful and thoughtful analysis.
  
• Work with technical and business teams to develop robust insights, create data narratives and leverage social media data to define metrics.
  
• Develop a deep understanding of sentiment analysis, contextual data mining, social listening and data annotation for Airbnb products and services.
  

A Typical Day:

• Execute projects with regular direction; providing constant updates to business stakeholders, analytics management and deliver against agreed timelines.
  
• Mine data to identify patterns and correlations among the various data points
  
• Ensure the availability of data quality and data integrity for analysis and reporting, working closely with global insights and India analytics functions.
  
• Execute ad-hoc reporting, data investigations, uncover root causes, prioritize demands and build standard scorecards on emerging social media topics.
  
• Understand and solve business problems within assigned scope using relevant analytical tools and build long term scalable solutions involving descriptive, diagnostic, and predictive analytics.
  
• Understand how to best measure the performance of Airbnb products and business through new metrics and dimensions.
  
• Present and drive ideations, solutions, and progress updates to the business stakeholders.
  
• Set a roadmap for projects up to a month ahead, after consulting with the team manager considering timelines and resources.
  

Requirements

• 4-6 years of industry experience and a degree (Bachelors or Masters) in digital marketing, business analytics or a related field.
  
• Good communication and collaboration skills with the ability to work effectively with internal teams in a cross-cultural and cross-functional environment.
  
• Ability to conduct rigorous analysis and communicate conclusions to both technical and non-technical audiences
  
• Proven track record of delivering valuable insights and influencing business impact through analytics.
  
• Beginner level understanding of analytical frameworks, statistical methodologies and reporting tools such as Tableau/Power BI.
  
• Intermediate to advanced level proficiency in social media tools such as Talkwalker, Sprinklr, Brandwatch, etc and data annotation methodologies using social media data.
  
• Advanced level expertise in presentation tools like Keynote, Google Slides, and PowerPoint.
  
• Hands-on experience partnering with internal teams to drive action and providing expertise and direction on insights generation, root cause analysis, and metric measurement.
  
• Have a positive and solution-oriented mindset with an ability to maintain confidentiality and objectivity.
  
• Exceptional problem-solving abilities, self-motivation and ability to work autonomously, taking ownership of projects and driving them to completion.
  
• Strong organizational and time management skills, with the ability to manage multiple priorities and meet deadlines.
  
• Knowledge and understanding of NLP techniques using textual data would be a plus
  

Benefits

What a Data Scientist Role at Thoucentric will offer you?

• Opportunity to define your career path and not as enforced by a manager
  
• A great consulting environment with a chance to work with Fortune 500 companies and startups alike.
  
• A dynamic but relaxed and supportive working environment that encourages personal development.
  
• Be part of One Extended Family. We bond beyond work - sports, get-togethers, common interests etc. Work in a very enriching environment with Open Culture, Flat Organization and Excellent Peer Group.
  
• Be part of the exciting Growth Story of Thoucentric!