Seo Marketing Manager Job in Tibco Software Inc

Role Responsibilities: Day-to-day execution of organic search engine marketing campaigns in conjunction with paid SEM including, but not limited to keyword research, competitive research, content creation and optimization, back-linking, tagging and editorial calendar creation. Planning and execution of on- and off page SEO tactics. Research and strategic planning for organic search campaigns, working in conjunction with Digital Demand Strategy team to align SEO with paid campaigns. Provide key input, tracking and day to day management of content calendar for websites and social properties. Tracking search share and search position. Keeping current on search engine signals and providing necessary tracking and reporting. Provide regular reporting and communications with web team Execute tests, collect and analyze data and results, identify trends and insights Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Your Superhero Uniform Includes BA/BS degree required, MBA preferred 5-7 years hands-on SEO management experience Experience with search engine, social and content optimization strategies, including ranking factors and on- and off-page tactics. Awareness of search algorithm updates and their impact on ranking Familiarity with industry-standard SEO software Your Superhero Strengths Include: In-depth experience with website analytics tools and SEO reporting Experience with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM Strong program management skills with attention to detail