App Marketing Manager Job in Timespro
Job Summary
- Develop and execute data-driven app marketing campaigns: Leverage your expertise in paid advertising platforms (Facebook, Google Ads, etc.) and affiliate marketing to drive app installs and user acquisition.
- Optimize for Lower Funnel Metrics: Go beyond installs and optimize campaigns for key in-app engagement metrics aligned with TimesPro's business goals.
- Mobile Measurement Mastery: Utilize experience with mobile measurement platforms like AppsFlyer or Adjust to accurately track app performance and user behavior.
- Campaign Strategist: Analyze data from past campaigns, competitor trends, and market insights to inform strategic campaign decisions and media plan development.
- Data-Driven Optimization: Continuously monitor campaign performance, analyze results, and make data-backed adjustments to maximize ROI and campaign efficiency.
- Creative Collaboration: Collaborate with the creative team to ensure that ad copy, content, and creatives resonate with target audiences and drive user acquisition.
- Stakeholder Collaboration: Ability to work, strategize cross functionally internally with internal stakeholders and externally with agencies and partners.
- Reporting & Insights: Prepare comprehensive daily, weekly, and monthly reports that provide actionable insights on campaign performance, user acquisition costs, and user engagement.
- Team Leadership Potential: As you demonstrate success, you will be given the opportunity to mentor and lead a team of performance marketing specialists focused on app growth.
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