Senior Manager - Performance Marketing Job in Timespro

Position: Senior Manager Performance Marketing (Global Markets)

Employment Type: Full-Time

Department: Marketing Team

Location: Mumbai

About TimesPro

TimesPro, an initiative by the Times of India Group, is a leading Higher EdTech platform established in 2013. We champion Education 4.0 values learner-centric, industry-relevant, role-specific, and tech-enabled learning. Our mission is to make excellence accessible through innovative, globally collaborative education for aspiring professionals across industries.

We offer:

• Early Career Programs in BFSI, e-Commerce, and tech
• Executive Education in partnership with top Indian and international institutions
• Enterprise Solutions for workforce learning & development

Role Overview

We are looking for a Senior Manager Performance Marketing to lead and scale our Global Executive Education marketing efforts. The ideal candidate is a data-driven performance marketer with a deep understanding of digital advertising in Gulf (Qatar, UAE, KSA, Kuwait, Bahrain, Oman) and MENA markets. The role is initially individual contributor (IC) with scope to build and lead a team within 6 12 months.

Key Responsibilities

Performance Marketing Ownership:

• Lead paid media campaigns (Google, Facebook, LinkedIn, etc.) to drive lead generation, applications, and admissions for executive programs targeting NRIs and local populations in Gulf/MENA markets.

Funnel Optimization:

• Optimize for deeper-funnel KPIs not just leads but applications and conversions in line with business goals.

Strategic Campaign Planning:

• Use data, market insights, and competitor analysis to build impactful media plans and go-to-market strategies.

Continuous Optimization:

• Monitor campaign performance, identify trends, and optimize creatives, targeting, and budgets to maximize ROI.

Cross-functional Collaboration:

• Work with internal teams (creative, business, tech) and external partners/agencies to align campaign execution and objectives.

Reporting & Analysis:

• Deliver detailed campaign performance reports (daily/weekly/monthly) with actionable insights on CAC, CPL, CPA, and engagement metrics.

Required Qualifications & Experience

• 10+ years of performance marketing experience with a strong track record in lead acquisition and funnel optimization.
• Proven experience managing campaigns in Gulf/MENA markets; APAC experience is a bonus.
• Proficiency in paid platforms: Facebook Ads, Google Ads, LinkedIn, and affiliate networks.
• Strong analytical mindset with the ability to translate insights into actions.
• Effective communicator and collaborator across internal and external stakeholders.
• Experience using Salesforce or similar CRM tools is an advantage.
• Bachelor s degree in Marketing, Advertising, or a related field preferred.
• Prior experience in the EdTech or education segment is essential.
• Leadership experience is a plus this role has the potential to evolve into a team leadership role.

Why Join Us?

You ll play a strategic role in scaling TimesPro s global education footprint, with the opportunity to own marketing outcomes in a high-growth, mission-driven organization backed by India s largest media group.