BriefCase
BriefCase

Marketing Lead Icedq (icedq.com) Job in Torana Inc.

Marketing Lead Icedq (icedq.com)

Torana Inc. 4+ weeks ago
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Job Summary

Thought Leadership | Campaign Ownership | SOP | Measurable Stats | Manage Teams

Measurable Stats with Recommendations:

  • Page Ranking Report by keywords
  • Spend and ad performance
  • Referral reports
  • Other SEO reports
  • Measure important KPIs & ROI

Manage Team:

  • Co-ordinate with SMEs, internal marketing team, designer. Hire and manage temporary consultants from specific tasks such as SEO etc.

Content Planning, Publishing and Distribution:

  • Plan various collateral for marketing, branding, and publishing in various formats and platforms. Internally organize content and external facing resource pages.
  • Case Studies
  • White pages
  • Infographics
  • Presentations
  • Product Videos
  • Brochures
  • Datasheets

    • Paid Ads:

    • Identify product use cases, identify audience, create campaigns, generate, and review ad copies, Landing Pages, and trinkets.
  • Search Ads Google:
  • Youtube Ads
  • LinkedIn Ads: Identifying Audience and posting ads and messages (conversation ads/ sales navigator)
  • Analyze Ad copies & Landing pages.

    • On-Page SEO:

  • Review and optimize pages for SEO
  • Implement title & description tags, head tags & alt tags as per keywords on each page, resolve technical SEO issues, internal & external linking & keep updated sitemap.
  • Monitor page ranking by keywords and optimize the pages to improve ranking
  • Identify technical website issues from google/bing webmaster to keep website optimized.

    • Off-Page SEO:

  • Analyze competitors page ranking (SEM Rush) and improve our ranking, keywords, and pages.
  • Publish articles within-bound links on blogging sites such as Medium, Quora, SlideShare, etc.
  • Generate follow backlinks with good PA/DA
  • Plan to do the activity on QnA & Forum websites
  • Ideas for new content formats (Infographics, videos & ppts)
  • Bloggers Outreach: Sponsored content on referral websites like software testing help, guru99 & other tech websites.

    • Product Review website:

    • Get reviews posted by customers.
  • https://www.gartner.com/reviews/markets
  • G2 crowd
  • Capterra

    • Webinars:

    • Complete webinar lifecycle management from content, audience, marketing to follow-up.

    Affiliate Marketing:

    • Affiliate marketing: Identify website that are providing lead and setup referral program.

    Social Media Marketing (Organic):

    • Facebook, LinkedIn, Twitter, Pinterest, Quora

    Press Release:

  • Publish press release on PR websites. (https://www.businesswire.com/, )
  • Publish press release on partner website.

    • Re-Targeting:

  • Plan content and ads for retargeting customer who already visited on the website based on email or cookie. Ensure personalized content based on his past interaction.

    • Conference Planning:

  • Preconference marketing
  • Preconference attendees reach out
  • Conference media development
  • Post conference marketing and follow-up

    • Email Campaign:

  • PCustomer Newsletters: Weekly, monthly, newsletter about products, upgrade, etc.
  • Create and maintain new email database.

    • Marketing Automation:

  • Post Website marketing automation
  • Post demo marketing automation
  • Post purchase marketing automation

    • Branding:

  • Branding: Email signature, marketing merchandizes, etc
  • Promotional plans for company s branding (events, workshop, training)
  • Plan & execute with HR to get positive reviews on Glassdoor, Naukri, Indeed from all the employees for the company.
  • Plan industry award program strategy to promote brand, product & CEO/CTO.

    • Send your resume at [email protected].
    Experience Required :

    Fresher

    Vacancy :

    2 - 4 Hires

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