Marketo Expert Job in Transfunnel Consulting

Responsibilities:

Manage Marketo Instance:

Oversee all aspects of our Marketo instance, from setting up campaigns to monitoring performance.

Marketo Campaign Creation and Deployment: You will be building day-to-day marketo program builds for various programs. The programs include webinars, trade shows, hosted events, process flows, landing pages, and email campaigns.

Managing ABM Campaigns

Set up complex multi-series automated engagement campaigns that leverage filters, feeders and segments.

Implement quality control procedures to ensure campaigns are executed flawlessly

Set up campaign reporting, monitor campaign success, recommend strategy/tactics to optimize conversion rates, and execute testing practices

Also, lead routing, list uploads, and data management between sales and marketing systems

Ensure the source and campaign attribution setup is right for each of the assets

Optimize Marketing Automation Programs-

Analyze and refine workflows to ensure optimal lead management and customer engagement.

Data Hygiene and GDPR Compliance: Maintain database health including managing GDPR compliance, record management, database size, and subscription settings.

Establish Best Practices and Drive Consistency

Work with campaign teams to map out campaign logic and workflows, and update these workflows as changes to business requirements occur

Collaborate with cross-

Work closely with marketing, sales, and IT teams to align strategies and drive results.

Work as an internal Consultant for Stakeholders (cross-functional teams)

Requirements

Expertise in Marketo :

3+ Years of hands-on Marketo experience and 1+ years of Salesforce, admin setup

Understanding of ABM modules and deep knowledge of setup & execution

Proficiency in HTML/CSS

Familiarity with CRM systems

Prior knowledge of B2B or SaaS environment

Data-driven mindset

Ability to analyze and interpret metrics

Experience with A/B testing

Strong written and verbal communication

Ability to collaborate and influence stakeholders

Excellent problem-solving skills

Detail-oriented, self-motivated, and highly organized