Brand Marketing Manager Job in Trigent Software

Role & responsibilities

• Gain target market & customer insights, identify Trigent USP s relative to Marketing and define the primary marketing themes and messages
• Devise holistic marketing campaigns that spans all customer touch points, online & offline
• Oversee creative development of marketing campaigns with internal & external stakeholders
• Cultivate media relationships to generate visibility for the Trigent brand in digital media
• Own the PR activities, ensure media coverage and manage brand reputation
• Plan and execute Trigent participation in Virtual and Physical Conferences/Events
• Monitor market trends, research consumer markets and competitors activities
• Measure effectiveness of campaigns via NPS and brand recall analysis

Experience & Skills required

• Atleast 7+ years of Brand Management experience, of which 4+ years must be in B2B Marketing
• Creative thinking ability to devise product position, script video storyboards, etc.
• Possess experience in managing Creative & PR agencies
• Ability to develop detailed marketing programs that span channels, work with cross-functional teams, assign/track tasks to ensure successful execution
• Understanding of the IT Services industry offerings and broad knowledge of sector trends
• Bachelors Degree with Marketing specialization. Startup experience would be a plus
• B2B Sales experience of IT Services offerings would be an added advantage