Chief Manager Branding And Communications Job in Tvs Credit Services Ltd

Job Title: Chief Manager Branding and Communications

Department: Marketing

Location: Chennai

Job Type: Full-Time | Permanent

Reporting To: Chief Marketing Officer

Job Purpose:

The Chief Manager Branding and Communications will lead the development and execution of brand strategies and communication initiatives that enhance TVS Credit s brand equity, build a distinct and consistent brand voice, and increase engagement across audiences. This role will play a pivotal part in crafting compelling narratives, aligning messaging across channels, and supporting business growth through innovative content and campaigns.

Key Responsibilities:

Strategic Branding & Communication:

• Own and drive the brand communication strategy across all platforms to improve brand awareness, consideration, and overall health score.
• Lead go-to-market (GTM) strategies, brand positioning, and integrated communication planning for new product launches and campaigns.
• Use AI tools and insights to develop persona-based and region-specific content that drives local relevance and deeper consumer engagement.

Content & Creative Management:

• Design and implement a comprehensive content strategy including thought leadership, storytelling formats, and digital brand narratives.
• Develop and maintain core brand assets such as brand books, presentations, and corporate collaterals.
• Oversee the creation of multi-format content (videos, infographics, emailers, SMS, WhatsApp messages, web banners, etc.) ensuring alignment with the brand s tone and visual identity.
• Act as the final quality and messaging gatekeeper for all brand-aligned content across internal and external platforms.

Stakeholder & Agency Collaboration:

• Manage external creative, digital, and branding agencies to ensure high-quality, timely, and innovative deliverables.
• Collaborate closely with internal stakeholders (product, HR, digital, and leadership teams) to ensure consistent brand messaging across initiatives.

Qualifications & Experience:

• Education: MBA/PGDM in Marketing, Communications, or related field.
• Experience: 10 14 years of proven experience in branding, corporate communications, or content marketing, preferably in high-growth organizations or consumer-facing sectors.

Functional Competencies:

• Strong storytelling and editorial skills with a sharp eye for content quality and brand voice.
• Demonstrated ability to lead brand and content projects end-to-end.
• Excellent written and verbal communication skills.
• Proficient in managing agency relationships, budgeting, and delivery oversight.

Behavioral Competencies:

• Strategic thinker with a creative mindset and the ability to bring ideas to life.
• Strong project management skills with experience managing cross-functional teams and external vendors.
• High collaboration skills with the ability to manage multiple stakeholders and deliver results in a fast-paced environment.

Why Join Us?

This is an opportunity to shape the voice and image of one of India's fastest-growing NBFCs. As Chief Manager Branding and Communications, you ll drive brand excellence, lead high-impact campaigns, and help build a brand that inspires trust and engagement across India.