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BriefCase

Fmm Bhopal (swal) Job in Upl

Fmm Bhopal (swal)

Upl 4+ weeks ago
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Job Summary Description:

JOB DESCRIPTION

JOB TITLE : Field Marketing Manager-SWAL

DEPARTMENT : Sales & Field Marketing

POSITION REPORTING TO

Zonal Marketing Lead

OBJECTIVE:

Responsible for implementation of marketing strategies in the Region, subject to budget parameters, at Regional and Territory levels and support zonal sales objective.

JOB RESPONSIBILITIES:

  • Initiate development of campaign plans for brand promotion of specific products
  • Implement crop specific/ product specific/ segment specific marketing strategies
  • Organise strategy meets and trade meets in coordination with the sales team
  • Facilitate the sales team in achieving their objectives/ budgets/ targets" thru :

    • (a) Enriching their product knowledge

    (b) Monitoring sales campaign with specific objectives like - liquidation, demonstrations and farmer meets, field days, conduct post market campaign audits

    (c ) Arranging promotional inputs timely such as leaflets, posters, banners, POP

    (e ) Allocation(ZML/ZBH/RM will we part of Allocation of SP expanses ) and monitoring of ( sales promotion spend budgets at Region and Territory level

    (f) Scrutinizing and clearing the promotional expenses claims for issuing credit notes / disbursement (ZML also responsible for Clearing the Expenses )

    (g) Participation in selection process of Field Officer including persons required for few months

  • Develop market intelligence & knowledge conducive to business development, by assessing the regional crop wise / product wise potential and existing market size
  • Guide sales team in identifying the right product fit against competition.
  • Give timely communication of relevant marketing information and also submit weekly, monthly marketing reports for review
  • Assist in Govt. subsidy business and Institutional business in consultation with Zonal Marketing Manager

  • Maintain rapport with Agricultural Institutes, Research Stations, KVKs.
  • Provide guidance in arranging Product/ Strategy meets and Trade Meets .
  • Maintain data regarding dealers, farmers / village level.

    • 1. training and Review of FA and submit the report to RM/ZML

    2.Help toFA for Virtual Missed call, FA mobility 100% Target achievement ,Enrolment of FA

    3. make Farmers Groups in Region and TMand FA groups for digital information sharing and connected

    4. FA target setting, farmers contact, village mapping with the help of TM

    5. Crop Packages sales planned Target setting in each Territory

    6.CWC field day, field visit calendar plan and execution

    7. adoption and Uses of Social media in entire team

    KNOWLEDGE

    SKILLS

    ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS

    JOB REQUIREMENTS

    Knowledge of :
    - Good knowledge of concerned crops, products, commodity behaviours

    Planning & Organizing

    Creativity

    EDUCATION :

    Communication Skills

    Assertiveness

    Essential Qualifications

    (Must possess):

    Problem solving

    Team working

    B.SC (Agri)

    - Demographic knowledge of markets

    Risk assessment

    Desirable (Preferred qualifications) :

    M.Sc. Agriculture / Marketing Mgmt

    - Uptodate knowledge of product marketing practices

    Interpersonal relationships

    RELEVANT EXPERIENCE

    Minimum years :

    - An understanding of farmer psychology

    Coordination Skills

    3-5 years

    NATURE OF CONTACT

    INTERNAL CUSTOMERS*

    EXTERNAL CUSTOMERS**

    ANY OTHER SPECIFIC

    Exchanging information

    REQUIREMENT :

    Answering queries

    Experience Required :

    Fresher

    Vacancy :

    2 - 4 Hires

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