BriefCase
BriefCase

Digital Marketing Job in Upsquare Technologies

Digital Marketing

Upsquare Technologies 4+ weeks ago
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Job Summary

Digital Marketing Job Requirements and Responsibilities:

  • Plans and executes all web, SEO/SEM, email, social media.
  • Designs, builds, and maintains our social media presence.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimises spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Evaluates emerging technologies.
  • Provides thought leadership and perspective for adoption where appropriate.
  • Knowledge of marketing tools

Digital Marketing Qualifications / Skills:

  • Creating and maintaining client relationships
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

  • Bachelor s or master s degree in marketing, BE, MCA or a related field
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimising PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Qualification :
Bachelors or masters degree in marketing, BE, MCA or a related field
Experience Required :

0 to 3 Years

Vacancy :

2 - 4 Hires

Apply Now
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