Business Growth Marketing Job in Urban Company

Job Responsibilities

• Right consumer segment to go for, with the right offering (category, use case & experience).
• Leading strategy and execution across markets in India including new cities, if any.
• Pricing - Is the current price perceived to be valuable / affordable against the offering we have for the TG? Which should the pricing strategy be across markets?.
• Innovation in SKUs - Is the SKU perceived to be a valued / impulsive / obvious need.
• New Service lines - Can we create new service lines from existing capabilities - e.g.Broadband installation / un-installation.
• Value Props - What is the USP which UC should stand for and disproportionately index on? Would it be instant availability, or service warranty, or pricing, or expertise?
• Availability and Access solving Ensuring a strong demand-supply balance across markets
• Marketing Calendar - Planning for Seasonal, Local, Weekly-properties and campaigns
• Owned Media - Effective merchandising inside the app(content on home-screen, booking flow,SKUs, crossover opportunities
• Marketing - Mass media, Digital, Local wherever needed
• CRM + Wallet Program - Solving on the axes of user-segmentation, recommendation engine,incentive-to-cross to different categories, etc
• Partnerships Tactical partnerships to drive massive distribution led trial for key categories
• Subscription Program - P&L, creating more value for the customer, higher attach & renewal rates
• NPS - > Identify key determinants for detractors and promoters. For example, for detractors: drive insights on real issues of detractors and work with business on attacking those
• Warranty and Free Revisit program driving awareness, ease of claim, retaining customer delight

Job Requirements

• 5-7 years of experience in a growth/brand marketing role
• Strong ability to form relationships across the organization, navigate through it and influence leadership to drive agendas.
• Hands on approach to work, someone who can not only strategize but also get.
• Agility in the way of working.
• Effective communication and critical thinking skills.
• Strong business insight with a keen aptitude to quickly assimilate new information.
• Demonstrate ability to establish trust, fairness and credibility with employees, managers and other partners.
• Solid team player and ability to thrive in a fast paced environment.