Search Engine Optimization (seo) Analyst Job in Value Point Systems Pvt Ltd.

Search Engine Optimization (SEO) Analyst

Search Engine Optimization (SEO) Analyst

The SEO Analyst is responsible for implementing SEO and social media campaigns for ValuePoint & Portfolios

• Min 3years experience in (Search Engine Marketing (SEM) and Search Engine Optimization (SEO), affiliate campaigns, Ad campaigns)
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Experience working with CMS and building/administering content in CMS environments
• Desired: Knowledge of HTML/CSS and website administrations
• Any degree preferred

• Perform keyword research in coordination with VP & Portfolios objectives to optimize existing content and uncover new opportunities
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting.
• Help to create and support marketing content to socialize and use for social media purposes (e.g. videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels