BriefCase
BriefCase

Marketing Manger Job in Vasathi Housing Ltd.

Marketing Manger

Vasathi Housing Ltd. 4+ weeks ago
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Job Summary
  • Positioning and branding
  • Formulating marketing strategy
  • Corporate branding
  • Marketing of large scale real estate projects in professionally managed real estate organizations
  • Promotion of new and existing projects
  • Positioning and marketing : Defining and building the value proposition for the business
  • Analyst Relations: Managing key influencer relations across major analyst firms, ensuring positive movement on analyst surveys and interactions
  • Customer relationship management: Managing key customer connects, ensuring support to Account based marketing activities, Building a sustain CRM campaign, with customer testimonials and case studies
  • Marketing strategy: Involvement in the business planning and market segmentation which involves customer targeting and tracking, projecting technology trends, competition analysis
  • Sales Enablement: Creating content and managing positioning in website, creating sales kits including case studies, whitepapers, presentations etc.
  • Integrated Lead generation: using various communication media (webinars, websites, Newsletters, event participation, analyst meets, public relations etc.) This will involve lead qualification, content development and management, helping organize/front-end participation in international events among other things. Meeting lead generation and content generation targets
  • Marketing channel ownership: Creating a New Media campaign, using Twitter, Blogs, Linkedin, You Tube etc.
  • BTL Activities: Participation in events, conceptualization, demos, content, driving traffic booth, customer meetings and post event analysis
  • Thought Leadership Driving thought leadership activities eg. Contribution to academic newsletter, case studies in books, speaking opportunities
  • Marketing Communications :both external and internal
  • Achieving measurable goals for each objective

Qualification :
MBA
Experience Required :

Minimum 8 Years

Vacancy :

2 - 4 Hires

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