Digital Marketing Executive Job in Vmedulife

Responsibilities:

• Responsible for planning and executing all digital marketing, including organic SEO/SEM, marketing paid campaigns, email, social media, and thought leadership.
• Measure and report all digital marketing campaign performance and assess against goals (ROI and KPIs).
• Responsible for developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
• Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display search advertising using web analytics tools.
• Create a social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of the marketing roadmap.
• Build and manage rich content like blog posts, eBooks, webinars, whitepapers, infographics, reports, etc., which attracts qualified traffic.
• Deliver effective editorial plan and content marketing strategy to meet the business objectives. Editorial requirements include basic SEO understanding, content development.
• Collaboration with team members responsible for social media posts, email, and blogging to optimize each conversion path.
• Integrate content programs with brand campaigns to drive the demand for the brand.
• Understand and create domain-specific content for engaging enterprise audiences through thought leadership, whitepaper, social media, and paid campaigns.
• Responsible for generating leads through website services and inbound marketing activities by creating and implementing the actionable plan.

Required Experience, Skills, and Qualification

• Hardworking
• Keen to learn and explore
• Excellent overall writing skills in a number of different styles /tones.
• Good understanding of Search Engine Optimization (SEO) Content writing.
• Good command over English language and Proactive and independent thinker
• Should have minimum qualification as a bachelor degree.
• Should have Strong Written and Verbal Communication Skills
• Should have experience in optimizing landing pages and user funnels
• Knowledge of website analytics tools (e.g., Google Analytics)
• Background in designing, deploying, monitoring, and maintaining multi-tenant architectures that can evolve with minimal time and material costs.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.