Ppc & Search Marketing Expert Job in Web Spiders (india) Pvt. Ltd.

Responsibilities

• Participate in forming effective paid search strategies.
• Launch and optimize various PPC campaigns.
• Oversee accounts on search platforms (e.g. Google AdWords, Bing).
• Monitor budget and adjust bids to gain better ROI.
• Write attractive and concise copy for adverts.
• Suggest and develop new campaigns across multiple channels.
• Maintain partnerships with PPC ad platforms and vendors.
• Keep abreast of PPC and SEM trends.
• Support the generation of new paid search campaigns, ad groups, and accounts and help in the creation of new paid search marketing initiatives.
• Keep pace with search engines and PPC industry trends and developments.

Requirements

• A minimum of 2-4 years of experience in online paid advertisement.
• Ability to manage PPC campaigns using multiple networks e.g. Google Adwords, Bing, Facebook, LinkedIn etc.
• Analyze and test behaviour based marketing techniques, retargeting techniques and help develop a paid strategy.
• Landing page optimization to ensure quality leads.
• Experience in Google Analytics.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Should have the experience to handle a minimum budget of USD 5K per month.
• Should have good communication skills.