Position For Seo/ Sem Specialist Job in Webfries It Solutions Private Limited

Qualification

Graduate- Any Specialization

Key Responsibilities

• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Requirements

• Proven SEO experience.
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) will be a bonus.
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.

Experience 2+ years