Social Media Executive Job in Webiknows

Social Media Executive - Job Description

We are looking for a creative and strategic Social Media Executive to manage and elevate our company's presence across multiple public platforms. In this role, you will be responsible for creating compelling content, analyzing audience feedback, and reporting on the impact of social media initiatives. You will also manage the secure storage of access credentials and ensure consistent brand messaging across platforms.

To succeed in this role, you should be able to strike a balance between creating frequent and engaging posts while maintaining consumer interest. The ideal candidate will have a deep understanding of the best times to post on each social media platform and how to optimize content for maximum engagement.

Key Responsibilities:

• Lead and train a team of social media specialists to drive effective content creation.
• Craft engaging, persuasive, and memorable written content that prompts audience action.
• Collaborate with videographers and multimedia designers to create visually engaging content.
• Optimize content for various social media platforms, ensuring maximum reach and engagement.
• Schedule and manage content releases, targeting the best times for audience interaction.
• Monitor user engagement and feedback on social media posts to inform future strategies.
• Analyze the performance of published content and provide reports on its impact.
• Maintain a secure and organized database of all login credentials and access codes.
• Stay updated on changes to social media platforms, including algorithm adjustments.
• Explore and assess emerging social media platforms that could benefit the brand.
• Flexibility to work occasional overtime to accommodate global time zones.

Requirements:

• Degree in Marketing, Communications, Journalism, Creative Writing, or a related field.
• Proven experience as a Social Media Executive or similar role.
• Expert knowledge of major social media platforms and their algorithms.
• Strong proficiency with social media management tools like Hootsuite and their integrations.
• In-depth understanding of paid advertising creation, distribution, and performance tracking.
• Excellent writing skills, with the ability to craft authoritative and persuasive content.
• Adaptable and engaging writing style suited to various audiences and platforms.
• Knowledge of key social media engagement metrics and how to track them.
• Innovative mindset with a willingness to explore new ideas and trends.

Additional Notes:

• Project training will be provided to support your integration into the role and our team.