Ppc Manager Job in Wibits Web Solutions Llp

Responsibilities Developing & implementing effective PPC campaigns to hit goals and ROI, both short term and long term Managing PPC budgets, while building & strengthening platform accounts & key relationships Creating, developing & implementing effective paid search strategies Executing & optimizing many PPC campaigns simultaneously Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing) Targeting selected audiences through researching keywords Managing campaign budgets & adjusting bids to optimise the ROI Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management Reporting KPI's to management on a regular basis through various dashboards Producing engaging, clear & concise copy for campaigns Ensuring that campaigns are aligned across multiple channels Building and strengthening key relationships across PPC ad platforms and various vendors Reducing the risk of click fraud Staying current with PPC & SEM trend and techniques Requirements and skills Proven experience as a PPC Expert or Digital Marketing Specialist Strong analytical skills and dashboard creation Understanding of digital marketing concepts and SEO Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, Bing Working knowledge of Google Analytics or similar analytical tools Excellent communication, both verbal and written Analytically minded and strong in arithmetic