Retention Marketing Lead For An Australian Healthtech Brand Job in Winnerbrands

Role Overview The customer retention manager will be responsible for managing the customer life cycle on the web and app. The candidate should be able to plan and execute effective communication strategies to enhance customer engagement and retention. The candidate should be able to derive insights on customer behavior and have expertise in CRM tools like MoEngage, CleverTap, MoEngage, SMS, and Emails Job Description -Develop and deliver a sophisticated customer segmentation and multichannel contact strategy to drive revenue and retain customers -Monitor and evaluate the effectiveness of CRM initiatives, using data to inform improvements and adjustments as needed -Monitoring customer feedback and satisfaction levels, and conducting research on current market trends to identify potential opportunities for growth -Create a CRM communication plan based which is contextual to the times and captures the peak period and lean period -Develop and implement effective communication strategies using different types of campaigns (promotional & triggered) that enhance customer engagement and retention. -Design campaigns utilizing a multi-channel marketing mix across Push notifications, SMS, Whatsapp & email marketing -Analyze customer behavior to identify trends and opportunities for targeted market -Collaborate with other teams (Product, Tech, Brand etc) to ensure the CRM system integrates seamlessly with other marketing tools and platforms. Job Requirements/Mandatory Skills - Bachelor's/PG degree in marketing, business, or a related field. - 3+ years of experience in B2C marketing role with experience in CRM