Marketing Events Manager - Virtual Job in Yellow Messenger

Marketing Events Manager - Virtual

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Job Summary


Your Opportunity for Impact


We are looking for an energetic, highly organized and experienced event marketer who loves an early stage environment, wants to build from the ground up and thrives on results. In this role, you will own our virtual event marketing strategy and plan, execute and measure virtual events across North America. This person will also assist with planning and travelling to in-person events to lead the on-site team and help them engage in meaningful conversations with prospective customers as you educate our market on yellow.ai.This role can be office-based in San Mateo, California or fully remote in the U.S.


Key Responsibilities


Develop and execute a virtual event strategy, including but not limited to, webinars, roundtables, partner events, executive VIP experiences, and our hosted virtual event, Envision.Create compelling, integrated experiences that set yellow.ai apart from a crowded virtual market.Own the end-to-end virtual event program planning, project management and logistics from initial planning to post-event follow-up of virtual events, including selecting the appropriate 3rd party partners to host/promote virtual activities, drafting copy for invites and follow-up messaging, ensuring the correct target audience is invited, etc.Facilitate timely event follow-up, lead management, event impact measurement and post event reporting, sharing key insights and learnings from which the event strategy can evolve.Manage budgets, as well as spend and ROI for individual events.Own project management tools, documentation, processes and calendars to manage all the details and communicate effectively throughout the organization.Collaborate with the rest of the marketing team, sales, product marketing, PR and demand gen on promotion and messaging.Drive excellence in the event discipline, deliver events that impress and stand out from the ordinary and do so in innovative ways that connect with the personality and needs of our audience.Assist the Event Marketing team with planning and executing face-to-face trade shows, conference and eventsTravel ~ 25%


Your Demonstrated Skills


5+ years of experience in event marketing with 2+ years of experience in virtual eventsExperience working at B2B technology companies, especially startupsA good working knowledge of event marketing tools, including webinar/virtual event platforms, Salesforce CRM and marketing automationON24, Zoom, Outreach and Google Workspace experienceWillingness to travel as needed for in-person eventsStrong communication, negotiation, project and budget management skills, with the ability to work across all levels of the organization and over multiple time zonesExtraordinary attention to detailAbility to thrive in a rapidly changing environment and run multiple concurrent projects within established timelinesPassion for results, measurement and optimization to continuously drive ROIFirst-rate project management, teamwork, interpersonal and relationship management skills; comfort interacting at all levels of the organizationResilience in the face of natural change in a fast-moving start up environment and creative skills for envisioning new solutions and approachesA competitive spirit and a positive can-do attitude

Experience Required :

Minimum 5 Years

Vacancy :

2 - 4 Hires

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