Digital Campaign Analyst Job in Zappian Media

Job Position: Digital Campaign Analyst

Based Location Bhopal

About the opportunity

The Assistant Team Lead - Email Campaign is responsible for creating, developing, optimizing, support and executing email marketing campaigns as well as drip campaigns. Determines target audience devises a campaign and launches an email campaign to create branding and generate leads for the business. Additionally, the Email Marketing Specialist will work in landing page creative design and builds.

Role and Responsbilities

• Report on sales revenue generated from email marketing efforts
• To Ensure email rendering across multiple browsers and ISPs
• To Ensure email marketing message is conveyed clearly and delivered properly to prospects
• Ability to analyze information gathered from multiple sources to suggest, plan and execute changes designed to engage customers.
• Partner with digital channel teams to improve data quality, reporting, and segmentation strategies.
• Track and analyze direct and automated marketing campaigns
• Use statistical analysis and reports to create automation campaigns
• Maintain email marketing production schedule to ensure accurate and timely delivery of all email campaigns.

Requirements

• Must have a strong knowledge of HTML,CSS.
• Knowledge of email marketing trends/technologies/CAN-SPAM laws.
• Knowledge of latest digital marketing trends
• Experience with email automation tools
• Sense of ownership and pride in your performance and its impact on company s success
• Critical thinker and problem-solving skills
• Good Communication and Management skills.

Qualification Any Graduate and Post-Graduate

Experience Minimum 3 to 5 years of experience in Digital marketing