Marketing Manager Publication Job in Zeevika Consultancy

Primary Responsibilities:

• Maximize sales of new print and online publication subscriptions and retention of existing subscriptions.
• Responsible for overall marketing strategy and execution.
• Write catalog copy and other marketing materials; work with designers and oversee production and mailing of all marketing material.
• Conference sales, exhibits, and planning.
• Phone and email communication with potential and existing customers
• Oversee day to day content of online bookstore, shopping cart, front page sections and other basic pages.
• Occasional travel required.

Qualifications:

• Bachelor s degree.
• Minimum of 3 years of related experience in marketing and sales.
• Experience working in professional, educational, or subscription service publishing, or marketing to lawyers and law firms is preferred.
• Experience with Drupal, Joomla or other web content management systems, including the ability to trouble shoot problems.
• Experience with catalog creation and production, conference exhibit planning and attendance, direct mail and email campaigns.
• Ability to create and interpret Google Analytics/internal reports.
• Base level knowledge of social media, Google/Facebook advertising, SEO, and other digital marketing opportunities.
• Excellent communication and writing skills; comfortable giving webinars/presentations.
• Proficient in Excel; working knowledge of HTML, Photoshop and In-Design.