Digital Marketing Manager Sem/smm Job in Zen Webnet

Job Responsibilities:

We are looking for an SEM/SMM expert to manage paid marketing campaigns including Google search, display & Social Media.

The Paid marketing Specialist capable of managing all types of ads across search engine and social media platforms.A successful SEM Specialist who is able to effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, minimize cpc, increase ctr, drive traffic etc .

Responsibilities

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion, and optimization
• Research and analyze competitor advertising links
• Help Sales team with research, projections to pitch new clients.

Requirements and skills

• Proven SEM/SMM experience and success managing PPC campaigns across Google, facebook and instagram etc
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in Google, Facebook, Instagram & Linkedin paid campaigns for leads .
• In-depth experience with bid management skills & tools.
• Experience with website analytics tools (e.g, Google Analytics, Tag Manager etc)
• Familiarity with SEO Tools (e.g. Google Search Console, Semrush etc)
• Strong analytical skills and experience generating SEM/SMM reports.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.