Digital Marketing Manager Job in Zessta

Responsibilities

• Design, Build & Mange the Marketing Strategies and Programs to support sales, branding and lead generation across different channels (Social, Email & Offline).
• Develop business cases for marketing programs at the proposal stage.
• Develop customized saved searches for shared business user usage and to support integration needs
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Partner with creative teams and other internal stake holders.
• End-to-end ownership of all digital marketing activities in the company.

Skills and Experience:

• Strong knowledge and experience in Social/LinkedIn sales and marketing
• Communicate with prospects through personalized emails, In-mails or messages on LinkedIn
• Market research - Perform thorough market research to identify key platform and demographics to focus on.
• Should be capable of giving Product Demos, Capability Introductions to prospects.
• Experience in running PPC, SEO, SMM, Google apps and Affiliate programmes.
• Competent to do qualitative assessment of content / creatives
• Ability to travel as necessary.
• Marketing automation capabilities.

Education:

• Bachelors or Masters from premier Institutes preferred .