Head Of Marketing Job in Zolve
Head Of Marketing
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
In an increasingly connected world, though people are moving across countries at an accelerated pace, the global financial systems are archaic and fragmented, creating headwinds for a global citizen.
With Zolve, our aim is to create a financial world beyond borders that provides equitable access to global financial products on one single platform. Our cross-border capabilities enable global citizens to access financial products seamlessly, save money and invest it further, helping them be financially free to pursue their ambition, no matter where they are.
We are actively looking out for passionate individuals to help us build a global bank for global citizens. As part of the early team at Zolve, you will tackle pressing real-world problems and work with cross-functional teams across countries.
With us, you can expect an atmosphere charged with ambition, innovation, optimism, and empathy where you can become the best version of yourself. Not to forget a meritocratic environment where your ideas aren t just heard, but valued.
Responsibilities:
- Lead acquisition-led growth by strategizing strong-ROI campaigns across channels, (online and offline) and leading teams to execute it in a timely manner
- Build strategic relationships and partner with key industry players, agencies and vendors for lead generation
- Lead consumer analytics & market research, building actionable insights for the business
- Define the brand positioning, tonality, values and ensure consistency across all platforms.
- Work closely with product, UX & engineering to enable Growth and Merchant marketing initiatives & drive bottom-line conversion.
Requirements:
- 10+ years of B2C marketing experience
- MBA from Tier-1 institutes
- Able to build the marketing tech stack required for the execution of targeted campaigns. Working knowledge of 2-3 native ad platforms, affiliate marketing, attribution- tech and re-targeting is necessary
- Must have experience in leading channel- agnostic teams
- Must have experience in leading cross-functional projects involving design & tech teams to be able to optimize better
- Must have strong communication skills.
- Prior startup experience is a plus
The role is based out of Bangalore
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