Marketing Senior Associate B2b Solutions Marketing Job in Acuity Knowledge Partners

Education/ Experience and Skill Requirement

• B2B solutions marketing and tech solutions GTM

• Content management and content marketing

• Demand generation and paid campaign management

• Lead generation and lead nurturing, email marketing

• SEO and SEM

• Social media marketing

• Marketing automation

• Marketing analytics

• Stakeholder management

• Excellent communication skills

• Desired Experience: 2-4 years

Responsibilities

Global solutions marketing

• Conceptualise, design and execute marketing initiatives that drive brand awareness and lead generation for Acuity s solutions and digital applications

• Collaborate with business teams to proactively source high-quality content and thought leadership.

• Ensure strong focus on content creation, content management and content marketing, including white papers, blogs, articles and videos

• Create content pillars and SEO to ensure top-page ranking for service lines

• Support marketing managers in planning and implementing effective go-to-market and demand generation programmes

Marketing automation, analytics and reporting

• Marketing automation work alongside marketing managers and the demand generation team to utilise marketing automation to drive brand awareness, lead generation and content marketing

• Hands-on experience in HubSpot, Marketo or other leading automation platforms will be an advantage

• Analytics and driving ROI you are expected to monitor marketing web and campaign data, measure ROI and suggest areas in which optimise it

Social media marketing

• Implement innovative ideas to enhance brand equity, visibility and awareness on social media

• Contribute to optimising social media platforms to generate leads, create conversations and create touchpoints in the addressable market

Events and conferences

• Work alongside marketing managers to run remote events and webinars, working closely with business units and the Sales team

New ideas and innovation

• Demonstrate leadership in new ideas that instil greater process efficiency and effectiveness in marketing

• Learn and deploy marketing best practices across events, online media, social media, branding and PR to bring about efficiency and improvement in marketing processes