Senior Marketing Manager, India, Dme Digital Job in Adobe

About Adobe:

At Adobe, we re dedicated to changing the world through digital experiences. We empower everyone from emerging artists to global brands with the tools they need to design and deliver exceptional digital experiences. We are passionate about enabling people to create beautiful, powerful images, videos, and apps, while transforming how companies engage with their customers across every screen.

Our mission is to hire the best talent and foster an environment where everyone is respected and has access to equal opportunities. We believe that new ideas can come from anyone within the organization, and the next big idea could be yours!

Role Overview:

As part of the APAC Marketing team, you will play a senior role in driving the India DME Digital Marketing Strategy for Adobe s Creative Cloud and Document Cloud. With your expertise in B2C digital marketing, you ll lead the development, execution, and optimization of strategies that will help achieve business goals for these key products in the Indian market.

You will be a data-driven marketer with a deep understanding of the India market, able to craft breakthrough marketing campaigns that inspire, drive product adoption, and build long-term customer value. As a customer-focused leader, you ll thrive in a fast-paced, matrixed organization and work closely with cross-functional teams to execute your vision.

What You ll Do:

• Drive India Marketing Strategies: Develop and implement strategies that drive awareness, engagement, and conversion for Adobe Creative Cloud and Acrobat portfolios in the Indian market.
• Lead Full-Funnel Marketing Programs: Collaborate with cross-functional teams including Media, PR & Social, Lifecycle Marketing, and Adobe.com to deliver integrated marketing campaigns aligned with business goals.
• Champion Innovation and Creativity: Leverage audience insights and marketing analytics to continuously innovate and refine campaigns that achieve business targets and key performance indicators (KPIs).
• Cross-Functional Collaboration: Work closely with Product Marketing and Go-to-Market teams to ensure alignment on annual strategies and business goals.
• Project Management: Lead campaign launches, manage creative agencies, and coordinate with teams across the business to communicate timelines and deliverables effectively.
• Forecasting and Budget Management: Plan and manage the budget for marketing programs, ensuring performance is tracked and aligned with defined metrics.
• Business and Marketing Reviews: Play a key role in quarterly reviews, presenting the marketing narrative for India and influencing the Executive team on strategic adjustments and trade-offs.
• Data-Driven Insights: Use data analytics and market insights to identify opportunities for growth and optimization, continually improving the customer journey.

What We re Looking For:

• Proven Success: A track record of delivering significant business growth through successful marketing programs.
• Experience: 10+ years of B2C digital marketing experience, particularly within software or technology brands, and a deep understanding of the Indian market.
• Analytical Skills: Strong ability to make data-driven decisions and optimize marketing strategies based on key insights.
• Clear Communication: Excellent communication skills with the ability to convey ideas clearly and effectively to diverse stakeholders.
• Strategic Thinking: Strong critical thinking abilities, with experience translating market insights into actionable strategies focused on achieving business outcomes.
• Campaign Management: Expertise in running full-funnel campaigns that include digital, social media, influencer marketing, and localizing global campaigns for the Indian market.
• Agency Collaboration: Experience working with agencies to create compelling messaging and solutions that resonate with audiences.
• Customer-Focused: A deep understanding of customer needs and motivations to build exceptional marketing experiences and customer journeys.
• Creativity & Commercial Acumen: The ability to balance creativity with a strong commercial understanding.
• Project Management Skills: Excellent ability to manage multiple projects in a fast-paced environment with a keen attention to detail.
• Influence in a Matrix Organization: Ability to navigate and influence within a matrix organization and at all levels of the company.
• Education: Relevant bachelor s degree required.
• Product Knowledge: Familiarity with Adobe products is highly desirable.
• Language Skills: Proficiency in spoken and written English is required; additional languages spoken in India are a plus.

Why Adobe?

At Adobe, you ll be part of an exceptional team and workplace that is recognized globally for its positive environment and culture. We are committed to fostering an atmosphere where everyone has the opportunity to grow and contribute. With our unique Check-In approach to feedback, we support each other s development and success.

Adobe is an Equal Employment Opportunity and Affirmative Action Employer.

We do not discriminate based on gender, race, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.