Digital Marketing Executive Job in Allianze Technologies

Digital Marketing Executive

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Job Summary

Build, plan and implement the overall digital marketing strategy.
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.).
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
Be actively involved in SEO efforts (keyword, image optimization etc.).
Prepare online newsletters and promotional emails and organize their distribution through various channels.
Provide creative ideas for content marketing and update website.
Collaborate with designers to improve user experience.
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
Acquire insight in online marketing trends and keep strategies up-to-date.
Maintain partnerships with media agencies and vendors.
Ensure compliance with ISO and ISMS policies, service level agreements and procedures.