Lead_ Marketing Manager Job in Asthatrade

Key Responsibilities Design & own all digital media campaigns to drive engagement & usage of products across the platform Own new product launches Manage all news & media communications Establish brand positioning and increase brand recall Understand user persona and identify the segments to be targeted Review and approve external communications Skills & Qualifications 4 or more years of marketing or advertising experience with an empathy for users, and understanding of their process and requirements Ability to generate creative advertising ideas and design marketing campaigns Experience or certification in digital marketing Interest in trading or prior experience in BFSI sector is preferred Aesthetic sense and command on content review - graphic, video, marketing assets, website, app etc. Good understanding of the digital marketing tools and analytics Ability to carry out marketing research exercises Excellent communication skills including writing skills