Digital Marketing Team Leader Job in Atees Infomedia Pvt Ltd.

India, 14-12-2020

Job Description

Job Title

• Digital Marketing Team Leader

Job Scope

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs by communicating with them, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Strategise and execute and implement a plan of action to improve the company SEO ranking.
• Increase the traffic and conversion rates for company websites.
• Design, build and maintain company social media presence.
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plan, execute and measure experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Completes digital marketing department operational requirements by scheduling and assigning teammate and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
• Work with the creative team to develop content and visuals across all platforms - websites / social media/print/media kits, etc
• Able to work independently and at the same time, be a team player.

Requirements

• Degree in marketing or a related field.
• Proven working experience of 3-4 years in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript, WordPress development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Strong knowledge of Search Console, Tag Manager, Optimise, Facebook Pixel.
• The ability works under pressure and meets deadlines with goals.