Marketing Manager Job in Audi Ag

Job Description:

1. Primary Responsibilities:

a) Market Research Conduct local customer segmentation and buyer value analysis to ensure targeted dealership marketing strategy Track and analyze competitor marketing initiatives to define an appropriate strategic response Identification new and virgin territories to improve sales penetration in those region

b) Marketing Planning & Budgeting Prepare annual, quarterly and monthly marketing plans in line with dealership sales appendix Prepare monthly media plan (branding, campaigns, marketing, and digital media marketing) as per Audi tactical and monthly customer offers Communication planning and PR strategy with the local media in the territory of operation aligned with Audi India guidelines Finalize marketing plan with dealership senior management in alignment with the sales plan and Audi India brand requirements, and upload plans monthly on SFDC Acquire and maintain competitor price list and schemes on a monthly basis.

c) Marketing implementation Define marketing team KPIs in alignment with the dealership KPIs and manage appropriate cascading of KPIs across the marketing execution team Coordinate closely with Sales, Service, and CRM teams to develop campaigns which are in line with the overall dealership sales, service, and customer relations strategy Ensure execution of branding, campaign and , marketing, digital marketing activations as per plan and as per defined Audi standards and CD/CI brand guidelines Communication and PR implementation with the local media in the territory of operation aligned with Audi India guidelines Manage procurement of new customer databases from various sources to design alternate channel outreach programs Manage execution of alternate channel customer outreach programs through tele-calling, emails and SMS blasts in line with the monthly plans Coordinate with media and event management companies towards effective execution of planned marketing and branding campaigns Manage appropriate allocation of leads to the sales team and update customer database accordingly Ensure customization of sales toolkit with updated marketing collaterals and manage distribution of the same to the showroom and sales team Ensure execution of the annual brand events planned by Audi India as part of the Annual Sales Appendix Manage inventory of all marketing collaterals such as brochures / catalogues / price lists etc.

d) Marketing effectiveness monitoring Manage continuous improvement of the marketing mix by evaluating marketing RoI of various activities and channels Maintain and monitor marketing department KPIs and conduct periodic performance (target vs. achievement) review and analysis On board and adopt new initiatives to drive effective cost per lead by identifying new channels and better execution methodologies Create an marketing team organization structure in alignment with the marketing planning and execution requirement Manage timely disbursement of claims from Audi India for all the marketing initiatives Manage relationship with key vendors, organizers, sponsors, customers and corporates for driving the dealership and Audi brand and business requirements.

2. Measures (Reports): Marketing Retail (SFAI) (0.5%) Marketing Events (0.5%) Total No of QL generated Cost Per Lead % of Job Cards opened attributed to Marketing Campaign Aftersales Campaign ROI Trade-in Lead Source Target vs Achievement No of Claims rejected from Audi India because of CD\CI standards deviation New Initiatives implemented for the year approved by Audi- Digital etc. SOP Audit - Telephone Enquiry Management, Maintaining Contact with Prospective Customer % Audi Club Member to New Car sales Marketing Department Attrition