Seo Specialist Job in Canapprove

Responsibilities include:

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc).
Prepare online newsletters and promotional emails and organize their distribution through various channels.
Acquire insight in online marketing trends and keep strategies up-to-date.
Collaborate with designers to improve user experience.
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.).

Candidate Requirements:
2- 4 years of experience.
Good communication skill.
Team Handling.