Creative Lead Job in Captain Fresh

Creative Lead

Company Description:

Captain Fresh is a tech-led, vertically integrated global powerhouse of multi-species seafood brands. Founded in 2020 and headquartered in Bengaluru, India, Captain Fresh s brand portfolio includes CenSea, Ocean Garden in the US, SuperFish in Poland, and Senecrus in France. As a creative leader, you will play a pivotal role in shaping and elevating the brand identity across multiple markets, ensuring consistency, storytelling, and engagement across digital, print, and experiential channels.

In a world where technology has reshaped the core of every industry, Captain Fresh leads the charge in bringing tech-led innovation to the highly fragmented and traditional seafood sector. The group vertically integrates key nodes of the seafood value chain procurement, processing, distribution, and retail across species, enabling high standards of traceability and sustainability through its proprietary tech platforms.

The flagship multi-species, multi-origin conglomerate sources and distributes over 100 species of seafood across 30 countries worldwide. Unified in purpose, Captain Fresh is committed to nourishing the world with responsibly sourced seafood, empowering communities, and protecting ecosystems through innovation and foresight.

Job Description:

As the Creative Lead at Captain Fresh, you will shape and elevate the brand identity across multiple markets. You will ensure the consistency and effectiveness of brand storytelling, leading creative initiatives across digital, print, and experiential channels, while balancing creativity with commercial impact. The role will require strategic thinking, hands-on execution, and leadership in managing a team of creatives and external agencies.

Roles & Responsibilities:

• Brand Strategy & Creative Direction: Lead and define the brand vision, ensuring consistent storytelling and visual identity across all channels (digital, print, social, packaging, etc.).
• Creative Development & Execution: Oversee the execution of digital campaigns, marketing materials, packaging, and social media initiatives. Collaborate with internal and external teams to produce high-quality assets.
• Cross-Functional Collaboration: Work closely with product marketing, sales, and leadership teams to align creative strategies with business objectives and support new product launches.
• Innovation & Trend Spotting: Stay ahead of design and digital trends, experimenting with new formats, techniques, and platforms to enhance brand engagement and impact.

What We re Looking For:

• Experience: 7+ years of experience in creative leadership roles, ideally with a background in global consumer brands or the B2B/B2C food industry.
• Portfolio: A strong portfolio showcasing brand storytelling, digital and print design, campaign execution, and a clear understanding of brand identity.
• Design Tools: Hands-on experience with design tools such as Adobe Creative Suite, Figma, etc., and content production for both digital and print.
• Team Leadership: Ability to lead a small, dynamic creative team and manage relationships with external creative agencies/partners.
• Strategic Mindset: A strong strategic thinker who can connect creative outputs to business objectives and measurable outcomes.
• Communication Skills: Excellent communication and presentation skills, with the ability to effectively convey creative ideas and strategies.
• Industry Experience: Experience in the seafood, food service, or retail industry is a plus but not mandatory.

Why Join Us?

• Global Exposure: Influence the creative direction of brands across the US, EU, and beyond.
• Fast-Growing Industry: Work with a fast-growing global house of brands in the seafood industry, leading innovation in a traditionally fragmented sector.
• Collaborative Environment: Be part of a high-energy, entrepreneurial marketing team that values creativity and growth.
• Impact: Contribute to a company committed to responsible sourcing, sustainability, and community empowerment.