Customer Retention Marketing Lead Job in Cashkaro

At CashKaro, we believe remarkable talent, enthusiasm, and hustle add up to great work. We are looking for a senior leader to join the management team and lead overall Customer Retention Marketing effort for CashKaro.com. This is a high impact, fast paced role which needs someone with a good understanding of e-commerce marketing, analytics and product. If you are looking for an opportunity in one of India's fastest growing e-commerce startups, this role is for you.

Ideal candidate should have the below experience/qualities:

• Expertise and significant experience in all gamut of retention marketing channels (Email, SMS, In-app, Push Notifications, WhatsApp, Telegram)
• Minimum of 4 years of work experience with a focus on online marketing
• Successful track record in accelerating customer engagement, improving customer retention and optimizing the user funnel.
• Preferable work experience in the E-commerce industry
• Ability to deliver strong results
• Desire to work in a fast paced start-up environment & immerse in an amazing learning experience
• Should have great written and spoken English
• Sound knowledge in MS Excel, Google Analytics, CleverTap and other digital tools.

Roles and responsibilities of this role would include the below:

• Drive the end-to-end user lifecycle journey through various Engagement and Retention strategies.
• Develop the CRM strategy for retention & reactivation to drive & maintain a constant retention rate across categories.
• Drive all marketing automation activities to develop and execute end to end user journeys from onboarding to reactivation using CleverTap.
• Conceptualize and set up automated journey-based campaigns to plug funnel drop-offs.
• Drive growth and data-driven improvement across the engagement and retention funnel to increase revenue through journey building, customer engagement and repeat transactions.
• Analyse results, highlight learning, synthesise recommendations, and drive growth strategy.
• Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities.
• Think of creative concepts to convert and engage active users, activate dormant users and support in preparing and executing monthly marketing calendar for various retention campaigns.
• Work within the performance marketing team and coordinate with the Product and content teams to deliver recommendations for customer engagement and retention campaigns
• Impact on Revenue and market share growth: customer life cycle management and building marketing capability and spend Track -and -measure effectiveness.
• Creating weekly and monthly marketing plans and budgets for our different channels.
• Tracking the success of different online marketing activities.
• Enhancing the efficiency of our digital marketing activities through marketing automation.
• Formulate and direct the overall marketing and communication strategy (online) for all retention channels, in order to achieve the desired audience reach and targets.
• Contribute to customer life cycle management and building marketing capability and spend to track and measure effectiveness.
• Work with marketing agencies as and when required