Sr. Digital Marketing Specialist Job in Chittlesoft Solutions Pvt. Ltd.

Overall Responsibilities:

• Research audience preferences and discover current trends
• Audit websites, analyse data, formulate strategies, and develop/manage campaigns
• Oversee the social media strategy for the company
• Understand analytics for each social channel and ensure you get valuable insights for better decision making
• Stay up-to-date with changes in all social platforms ensure maximum effectiveness
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals
• Measure ROI for digital marketing and make relevant recommendations
• Manage the day-to-day strategy and execution of online and offline marketing campaigns, and assist with paid search advertising
• Suggest new ways to attract prospective customers, like promotions and competitions
• Evaluate customer research, market conditions and competitor data
• Manage projects from start to finish
• Explore new opportunities with existing and potential clients (cross-sell/up-sell)
• Assist in the process of continuous brand development and enhancement of the company by working closely with the business development and design team
• Formulate strategies to build lasting digital connections with consumers
• Experience with Social Media platforms: Facebook, LinkedIn, Twitter, Instagram
• Be well versed with SEO, AdWords