Analyst - Demand Generation Job in Cvent Inc

Title: Analyst, Demand Generation/Lifecycle Nurture Analyst

Level: Team Lead

Position Duties

• Assist in the data analytics to support a data-driven prospect journey map, preferably large enterprise organizations
• Generate stage-level organizations lists for use in nurture, ABM and advocacy campaigns.
• Assess and document the data attributes aligned to engagement lifecycle stages.
• Measure ROI and impact of demand gen programs/campaigns executed
• Use analytical insights to solve important business problems and formulate robust, actionable recommendations for leadership.
• Analyze and benchmark progression and pace of current customers through the stages.
• Model and develop dashboards for routine measurement.
• Correlate existing engagement scoring to lifecycle and upsell/cross-sell trends.

• Assisting the Demand Gen team to generate monthly and quarterly reports using data extracted from Salesforce, Marketo and other DB tools

Requirements

• 5 to 7 years of experience in data insights, reporting, analytics and organizational engagement journey mapping to facilitate segmented and targeted marketing initiatives
• Familiarity with the B2B SaaS Software industry and the related engagement lifecycle.
• Comfort with melding data from disparate systems.
• 2-4 years of Salesforce reporting experience required. Knowledge of Tableau, Gainsight and other analytics strongly preferred.
• Marketing/Market research/Marketing analytics background preferred
• Proficient in Microsoft excel, particularly in data analysis functions
• International work experience preferred (particularly working with global stakeholders in the U.S.)
• Highly organized;comfortable working on multiple projects or tasks in a given period of time
• Track record of meeting deadlines

Physical Demands Notice