Marketing Automation Specialist Job in Damco Group

Essential Responsibilities

• Conduct Marketing automation full implementation and audits
• Create and Run Lead Nurture programsincluding Lead Scoring
• Data Management and Segmentation
• Marketing automationand SFDC integration
• Demand Generation programs setup (emails, landing pages, blogs etc)
• Email or Landing page template creation and updates
• Webinar and event workflows
• Design and Implementation of multi-channel automation processes
• Design Campaign attribution model, Reporting and Analytics
• Database Marketing, Campaign Performance Evaluation, Customer Targeting and Retention, Cross Selling, Assortment etc.

Skills and Competencies

• Familiarity with the latest marketing trends, tools, and best practices is a must.
• Experience with CRM and marketing automation tools such as Salesforce and Marketo highly desired.
• Strategic ABM marketing and planning within B2B.
• Possess a solid understanding of digital marketing strategies, both inbound and outbound.
• Cross-functional collaboration.
• Ability to conduct research and analyze data.

Qualifications

• Minimum of 4-5 years experience in a high-tech B2B demand generation, marketing automation role
• Bachelor's degree in Marketing, Business, or comparable education/experience.
• Best in class marketing, demand generation, and channel experience with a B2B hi-tech company.
• Proven track record executing innovative and multi-part event and demand generation programs.
• Attention to detail and discipline to follow established policies and processes.
• Proven track record with account-based marketing programs and large account selling teams.