Product Marketing Specialist Job in Defmacro Software Pvt. Ltd.

Responsibilities:

• Own growth of existing and new Content Products on Cleartax Website
• Ideate,recommend and execute projects to improve Traffic to various Content assets and Products of Cleartax
• Growth hacking with focus on traffic from Search and Social media platforms such as Youtube, Instagram, FB, Quora, Google and CRM
• Actively shape building of New Content Pools by working with Product and Content Teams
• Analyse and present data on performance of organic channels, experiments and campaigns

Key Requirements:

• Prior experience in Growth Marketing or Product Marketing
• Good analytical and problem-solving skills
• Understanding of Consumer segmentation and cohorts
• Familiarity with Web Traffic Data tools such as Google analytics, Search Console
• Ability to work independently and with teams