Performance Marketing Manager Job in Digidarts Marketing Pvt. Ltd

• Campaign Management & Performance:
  

• Manage, review, and perform daily account responsibilities associated with Google Ads, Facebook Ads, LinkedIn Ads and other media platforms for a variety of clients.
  

• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  

• Coordinate with the copywriters & graphic designers to provide creative copy suggestions and graphical ad templates.
  

• Manage Display network placement lists on Google Ads and through other contextual advertising/native platforms (Taboola, Outbrain).
  

• Provide recommendations and execute strategies to achieve clients targets like ROAS, CAC & CPL
  

• Communication to team and management on project development, timelines, and results.
  

• Provide oversight and work closely with the other team members to meet client goals.
  

• Coordinate with the growth team to provide media account audits of prospects and create media plans accordingly.
  

• Coordinate with the account management team to create monthly media plans and reports for smoother client management.
  

• Attribution & Reporting
  

• Identify gaps within the attribution channels and solve them to deliver performance for the client.
  

• Collaborate with the analytics team to manage attribution & analytics platforms like AppsFlyer, Branch, MixPanel, Google Analytics, etc.
  

• Closely work with the Growth team to up sell our services to our clients.
  

• Closely work with the accounts manager to create, share and explain reports to clients.
  

• Team Management & Training
  

• Identify knowledge gaps within the team and develop a plan to fulfil them.
  

• Recruit media managers & executives, set objectives, train and coach, and monitor performance ensuring assigned tasks and responsibilities are fulfilled.
  

Requirements

• At least 4 years of relevant experience in an agency or brand-side.
  

• Working knowledge of digital marketing concepts tools & trends.
  

• Working knowledge of attribution & analytics platforms like AppsFlyer, Branch, MixPanel, Google Analytics, etc.
  

• Excellent communication, interpersonal, and organizational skills.
  

• Superb leadership ability.
  

• Working knowledge of Microsoft Office/Google Sheets.
  

• Prior digital marketing agency experience will be preferred.