BriefCase
BriefCase

Manager - Product Marketing Job in Eka

Manager - Product Marketing

Eka 4+ weeks ago
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Job Summary

Key Responsibilities

  • Working with the Director of Portfolio/Segment Marketing, contribute to the creation and execution of all Product Marketing Strategy & Plans, GTM plans and launch plans.
  • Collaborate with the product marketing team to develop corporate and segment messaging, segment marketing plans/campaigns working with product marketing and performance marketing teams.
  • Develop and evolve market segmentation for each product offering
  • Create consistent positioning statements, messaging, value propositions and the associated proof points.
  • Write compelling copy for different collateral types and audiences
  • Create and present information internally and externally about products and the markets these products serve
  • Contribute to the development and and execution of the analyst relations plan and Partner plan
  • Develop Sales enablement materials to educate sales on new product capabilies and accelerate sales cycles
  • Maintain competitive intelligence on current and emerging competition
  • Contribute to product pricing and packaging

Required Experience, Skills and Knowledge

  • Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives
  • Excellent written and verbal communication skills, including some copywriting skills
  • Strong Cloud/SaaS enterprise software/application marketing experience and subject matter expertise in Financial Services, Commodities, or Treasury markets.
  • Deep understanding of client needs, client journey mapping, personas and segmentation is critical.
  • Excellent teamwork skills
  • Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Product Management is especially important
  • MBA with min 7 years experience
Experience Required :

Minimum 7 Years

Vacancy :

2 - 4 Hires

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