Product Marketing Manager Job in Entropik Technologies Pvt. Ltd.

Scope of the Role:

• Work towards strengthening the messaging, positioning, content, and GTM strategies of Entropik Tech
• Take ownership of activities like Email Marketing and Webinar Management to improve brand presence and lead generation efforts
• Be an important connect between Product and GTM teams to translate platform features into business outcomes

Roles & Responsibilities:

• Own ad-hoc content requirement for landing pages, ad copies, website pages, and SEO efforts
• Collaborate with senior management and thought leaders to plan and execute webinars/podcasts end-to-end
• Drive end-to-end email marketing efforts for dissemination of thought leadership content, newsletters, events, and product updates
• Drive website traffic and conversions through content marketing, guest blogging, and content syndication
• Create and update market intelligence repositories for insights on industry/domain, competitors, and buyer personas
• Create explainer videos, product videos, and platform walkthrough videos with the help of the design team
• Identify and collaborate with thought leaders in the fields of AI, Consumer Research and Marketing
• Work with cross-functional teams and external vendors for timely execution of pre-defined objectives