Product Marketing Manager Job in Entropik Technologies Pvt. Ltd.
Product Marketing Manager
Entropik Technologies Pvt. Ltd.
4+ weeks ago
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
Job Summary
Scope of the Role:
- Work towards strengthening the messaging, positioning, content, and GTM strategies of Entropik Tech
- Take ownership of activities like Email Marketing and Webinar Management to improve brand presence and lead generation efforts
- Be an important connect between Product and GTM teams to translate platform features into business outcomes
Roles & Responsibilities:
- Own ad-hoc content requirement for landing pages, ad copies, website pages, and SEO efforts
- Collaborate with senior management and thought leaders to plan and execute webinars/podcasts end-to-end
- Drive end-to-end email marketing efforts for dissemination of thought leadership content, newsletters, events, and product updates
- Drive website traffic and conversions through content marketing, guest blogging, and content syndication
- Create and update market intelligence repositories for insights on industry/domain, competitors, and buyer personas
- Create explainer videos, product videos, and platform walkthrough videos with the help of the design team
- Identify and collaborate with thought leaders in the fields of AI, Consumer Research and Marketing
- Work with cross-functional teams and external vendors for timely execution of pre-defined objectives
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