Performance Marketing Analyst Job in Eridium

Job Description We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI). Responsibilities: Participate in forming effective performance marketing strategies. Launch and optimize various PPC campaigns. Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook). Be involved in keyword selection and audience targeting. Monitor budget and adjust bids to gain better ROI. Track KPIs to assess performance and pinpoint issues. Produce reports for management (e.g., dashboards). Write attractive and concise copy for adverts. Suggest and develop new campaigns across multiple channels. Find ways to reduce the risk of click fraud. Keep abreast of PPC and SEM trends.