Junior Content Marketer Job in Exotel Techcom Pvt. Ltd

Content is an integral part of marketing at Exotel. We are looking for a sensible data-driven content marketer to join our growing marketing team. You are our ideal hire if you understand the role of content in growth marketing and sales enablement. You will work with our customer-facing teams to come up with content that helps us attract, convert and retain the right customers for Exotel.

What you will do?

• Create relevant content (landing pages, ad copies, content optimisation, emails, website content, etc. ) to help educate, convert and retain customers.
• Create and stick to a content calendar in tandem with our marketing plans.
• Collaborate with other teams to create and edit content.
• Ensure that our content is distributed to the right audience across the right platforms.
• Create a framework for qualitative and quantitative measurement for content performance.
• Optimise our marketing automation and lead nurturing efforts.
• Be the voice of brand Exotel on our social platforms.

What we look for?

• Excellent writing skills
• 1-2 years experience as a content marketer (preferably with the responsibilities mentioned above)
• A good understanding of WordPress, SEO, SEM & SMM
• Familiarity with startups, SAAS businesses, inbound marketing and technology